Premier Computers

Give your entry a distinctive title using 12 words or less
We needed more space 

What overall impression and specific message(s) are you trying to convey?
We were doing ok with PC & laptop sales and wanted to push things further. We wanted to have a shop that was welcoming, well laid ok and hopefully made customer relaxed enough to spend time browsing. We decided to move our workshop from the front of the shop to the rear. This gave us the space to create a showroom type layout for builds, etc and then expand on the retail side where the systems once were. We are very proud of what we have done as all the work has been done by us, including making the units and gondolas from scratch.

Who / what types of customers are you trying to appeal to?
Typical PC world customers. Trying to look more professional and getting the customers that would normally feel comfortable paying a bit more for good customer service, etc.

What products and services do you specifically aim to promote?
Creating the showroom helps us promote PC & laptops better

How have you used shop layout to emphasise those products and services and maximise the number of them a typical visitor would encounter?
Creating the showroom feel was important as customers see it as a separate part of the shop and many now walk straight into that area once through the door. Creating the showroom feel was important as customers see it as a separate part of the shop and many now walk straight into that area once through the door. With header cards on the gondolas and walls hopefully customers can find the relevant products they are looking for. All items have a price label with a description to help identify the products. All systems and laptops have the spec of the systems and the price. We also have different colour banner at the top of the system "ticket" This helps to identify new laptops from refurbished, etc.